Saligreen

Conteúdo

Saligreen branding and packaging for international market

Saligreen, 2025

Aveiro, Portugal

Texto da Intro

Glogal design from scartch for Organic Salicornia

Saligreen is a retail brand specializing in Salicornia, a naturally salty, nutrient-rich plant cultivated in the Ria de Aveiro. Produced organically and with minimal environmental impact, Saligreen offers fresh Salicornia, ideal for culinary use, and Green Salt, a dried and ground alternative to traditional salt. Developed through years of research in collaboration with the University of Aveiro, the brand combines innovation with sustainable production methods.

We developed the brand from scratch, designing the visual identity, packaging, sample kit, and social media presence to position Saligreen as a standout product in the organic retail market.

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Branding

The Saligreen branding was designed to balance legibility and visual storytelling, reflecting the organic nature of Salicornia. The Mairy Bold typeface was chosen for its clean, modern aesthetic, with letter variation enhancing readability while adding a distinctive character.

The logo is structured in two blocks—“Sali” and “Green”, emphasizing the product’s natural essence. A semi-opacity effect on specific letters highlights “Sal,” reinforcing its connection to the plant’s naturally salty profile. The letter strokes and weight are carefully crafted to evoke the delicate, elongated shape of Salicornia, visually tying the identity to the product itself.

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Packaging

The packaging solutions for Saligreen were developed to reflect the brand’s organic essence, sustainability, and versatility, aligning with its premium positioning in the retail market. A range of formats was designed to cater to different consumer needs, from everyday use to gifting and sampling:

 

Glass Jar with Cork Sleeve
A spice-style glass jar wrapped in a thin cork layer, combining elegance with eco-friendliness.

Refill Doypack
A lightweight, resealable doypack for easy storage and sustainability, designed for refilling jars.

Standard and Premium Boxes
Packaging variations tailored to different retail segments, ensuring product protection and brand consistency.

Cork Sample Kit
A fully sustainable sample kit, crafted in cork, reinforcing the brand’s connection to nature and innovation.

 

Each solution prioritizes functionality, aesthetics, and environmental responsibility, ensuring a strong visual impact while maintaining sustainable packaging principles.

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Social Media

Saligreen’s social media presence was built around visual storytelling, highlighting the brand’s connection to nature and sustainable production. Our campaigns feature a mix of photography and video content, captured in immersive sessions set in the Ria de Aveiro, the natural habitat of Salicornia.

These media assets showcase both the product and its packaging, emphasizing the authenticity of its origins, the craftsmanship behind the brand, and its versatility in culinary applications. The content strategy ensures a consistent, engaging, and premium brand image across all digital platforms.

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