Texto da Intro
Living History in the Heart of Albergaria-a-Velha
We had the honor of developing a new brand for the historic 17th-century Parish of Santa Cruz, located in Albergaria-a-Velha. The main challenge was to ensure that the brand respected the historical and artistic richness of the Parish of Santa Cruz, while also providing a modern and accessible identity for the contemporary community. We delved into history, explored every architectural and artistic detail to ensure that the new brand reflected the soul and history of this sacred place.
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Logo
Our focus was to create a visual representation that captures the history and art of this institution. Each element was meticulously adjusted to ensure proportion and visual harmony. The safety margin was defined based on the height of the letter “Z” from the “CRUZ” typography, ensuring its visual integrity across different contexts. Regarding color, the logo can be used in color or in white over institutional colors, with versions also in black and white for monochromatic prints. We used Cochin Bold typography for official materials and Novecento Book for secondary applications, chosen for their readability and visual balance.
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Galeria 1B
Meaningful and practicle: The new logo of the Parish of Santa Cruz was developed to ensure excellent visibility and readability in various scenarios and contexts of use.

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Brand Applications
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Galeria C2B