Cacho

Dual brand Identity

The visual unity was achieved through type and symbol. Small variations in shape and orientation depict “a drill” and “a metal structure” related to the activities of each brand.

Brico Cacho Identity

To create the Brico Cacho brand, the blue was the chosen color and the symbol M was used vertically to form the letter B. From here, we created the stationery, the packaging, the characterization of the team’s uniform and company vehicles.

Metal Cacho Identity

Working in the Metal Cacho brand, we wanted to pass the idea of rusty metal so we chose the brown/orange color and the symbol M was used in the right position. From here, we created the stationery, the characterization of the team’s uniform and company vehicles.

One page, multiple features

Brico Cacho already had a marketplace ecommerce solution but needed an independent digital presence to highlight featured products and capture new subscribers for its email newsletter. We developed a one page site in a participatory design approach, where brand integration and layout was iterated several times in small increments until client’s final approval.