Cacho

Conteúdo

The dual branding challenge

Cacho, 2021

Cantanhede, Portugal

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Two different activities one visual unit

Cacho is based in Cantanhede and has two main activities: manufacture of metal doors, windows and similar elements and sale of articles and machines for DIY and agriculture. The challenge was to develop two brands with an umbrella visual unity.

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Branding

Dual brand Identity: The visual unity was achieved through type and symbol. Small variations in shape and orientation depict “a drill” and “a metal structure” related to the activities of each brand.

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Website

One page, multiple features: Brico Cacho already had a marketplace ecommerce solution but needed an independent digital presence to highlight featured products and capture new subscribers for its email newsletter. We developed a one page site in a participatory design approach, where brand integration and layout was iterated several times in small increments until client’s final approval.

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