Booinga
Conteúdo
Capturing the pure soul of coffee
Booinga, 2017
Matosinhos, Portugal
Branding, Brand guidelines, Brand positioning
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Texto da Intro
A local coffee brand with roots in Mozambique
Booinga is a small coffee roaster based in Porto, focused on selecting and selling artisanal, freshly roasted coffee from around the world. Our challenge was to create a brand identity that could be applied across all the promotion formats and that showed the brand’s connection to Africa.
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Branding
Pure identity like artisanal coffee
The goal was to capture the purity of the coffee and mix it with the brand’s serious and honest connection with its customers. Thus, the brand’s identity was designed based on artisanal coffee beans, without hiding their imperfections and the name Booinga with a connection to Mozambique, that takes us wherever our imagination wants.
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Brand promotion formats
This was a very comprehensive work that began with the design of the logo, the characterization of the facade and interior of the store, the aprons used by employees, stationary, packaging of different formats, coffee mugs and gifts.
