Arcalo

A flexible fan deck: Innovation and experimentation never stops at Arcalo’s Product design department, resulting in constant modification of its catalog. Inspired by color catalogs they are familiar with and in order to provide a solution that empower designers and sellers we designed a flexible and easy to use catalog made of independent product sheets, grabbed together with a corner axle.

Capturing Gonçalo Chair Elegance with Susana Dixo: Susana Dixo in an enchanting dance with over 20 variations of the exquisite Gonçalo Chair, set against a dark, dramatic backdrop that amplifies the allure of each moment.

Two social media formats used to highlight the product and historical context: Our goal was to increase community engagement and followers on Instagram and Facebook. We created 12 promotion posts highlighting the product in various contexts of use. As a result, followers and engagement was increased.

Crafting the Gonçalo Chair web experience: We developed Arcalo’s website with a participatory design approach. Brand integration, navigation and layout was iterated several times in small increments until client final approval.