Texto da Intro
Family and Personality in Brand Design
Gato Malhado has been a well-known brand in Aveiro since 1985. The store is dedicated to selling high-quality clothing for the whole family and home items.
OURS’ initial mission was to design a logo that conveyed the brand’s family values, never leaving aside the personality of the pet – the cat
Coluna de imagens
Uma única imagem
Secção principal
Branding
Logo, facade and packaging – Simplicity with a feline attitude
Elegant typography, with details that refer to the subtlety of the feline’s tail and eyes. Serif lettering that refers to a high-end brand and the name in capital letters to affirm its position in the market. Creation of the symbol alluding to the cat to reinforce the name. From here, the business card and advertising media for physical and digital catalogs were developed.
Sub secção A
Sub secção B
Secção principal
Facade
Quality and prestige
A simple but striking façade like the feline was also created for the new store, alluding to the year the brand was created, logo and mention to its purpose – family.
The name Gato Malhado was applied in high relief to create prominence and give a prestige highlight worthy of big brands.
Secção principal
Packaging
Highlight and Glamour
When thinking about the design of merchandising bags, we would like to create a highlight. We therefore chose to use stripes that take us back to children’s imagination, vintage and glamorous decoration and even… the well-known Costa Nova beach.
Sub secção A
