Famácia Central Cantanhede

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Online pharmacy store and app

Farmácia Central de Cantanhede

Cantanhede, Portugal

Conception d'applications mobiles, Web design

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Texto da Intro

Updating Pharmacy Services

Farmácia Central Dra. Maria Leonor is a local pharmacy in Cantanhede, Portugal. Our project includes the creation of a user-friendly platform facilitating the online sale of pharmacy products without the need for a medical prescription. Additionally, our endeavor extends to crafting a mobile application catered to subscription-based users, delivering a personalized and dedicated modernized digital experience, offering a range of premium value-added services.

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Web design

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Enhancing Online Shopping Experience

Our design approach prioritizes user experience and functionality, ensuring seamless navigation and accessibility for customers browsing through over 10,000 distinct products, ranging from parapharmacy essentials to cosmetics, childcare items and specialized services.

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Engage customers effectively with dedicated communication channels for promotions and personalized recommendations, supported by visually appealing sections showcasing featured products, special offers, and customer testimonials. The category pages provide intuitive filtering options, facilitating product discovery and enhancing the overall shopping experience.

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App flow

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Streamlining App Flow

Our team meticulously crafted a series of mobile mockups, each strategically interconnected to optimize user navigation and streamline the customer experience. Through rigorous testing with end users, we fine-tuned every aspect of the mobile app’s flow, ensuring intuitive interactions and seamless transitions between screens. The resulting image encapsulates the culmination of our efforts, presenting a visual representation of how users navigate through various sections and functionalities within the app.

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Customer interface flow

Starting with navigating through product categories to accessing personalized recommendations and scheduling appointments with experts, each interaction point within the app is meticulously crafted to elevate user engagement and satisfaction.

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Back Office interface flow

Beginning with the main functionalities of a CMS, our analysis offers in-depth insights into pivotal areas such as content management, product supervision, delivery and payment methods, service administration, marketing tactics, business operations, and workflow management.

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App design

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Refining App Design

Considering the App design, our focus was on user convenience and accessibility. From purchase history tracking to dosage scheduling, each feature is meticulously crafted for seamless navigation. Manage personal data, shop effortlessly, and access to expert advice with streamlined functionality. With intuitive design and responsive elements, our app sets a new standard for online pharmacy services.

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From « My pharmacy module » – for purchase history and one-click ordering, to « My Medication module »- for medication tracking and health issue management, each module offers intuitive features for seamless use. The user actions like customization of medication lists, setting of dosage reminders, and access to expert advice were simplified in order to make it easier. So, with accessibility preferences and responsive design, our app modules ensure inclusivity and easiness of navigation for all users.

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Back office

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Empowering Back Office Efficiency

Integrated seamlessly within the back office, the Service Management Dashboard facilitates the seamless coordination of subscription services, personalized recommendations, and expert consultations, empowering users to access premium offerings with ease. Moreover, the Marketing Management System optimizes promotional activities, enabling targeted campaigns and customer engagement initiatives to foster growth and retention.

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In addition to these functionalities, the Business Management System offers comprehensive insights into sales analytics, inventory trends, and customer behavior, facilitating data-driven decision-making and strategic planning. Besides that, the Workflow Management System streamlines internal processes, automating repetitive tasks and optimizing resource allocation for enhanced productivity throughout the organization.