Candela is a road marking paint manufacturer, located in Oiã. A worldwide supplier of prime products and services. Candela’s top priority is to build up its presence in the international market.
Ours team worked closely with Candela to create a new brand identity that captured the essence of the company, and we developed a comprehensive branding package that included a new website, a complete bucket packaging solution, a printed catalog, and digital marketing support and ads.
Coluna de imagens
Uma única imagem
Improving brand recognition and overall aesthetics
Candela’s previous logo failed to convey the up-to-date expertise and supplier quality. We normalized the colors, removed all unnecessary elements, reshaped the lettering and created multiple signatures for various contexts of use. We also created a family icon for a variety of uses.
Practical eye-catching buckets
The lack of visual unity and proper information display in Candela’s buckets was the main reason to rethink the packaging strategy. Through design research and inquiries with stakeholders we were able to address three critical issues:
Product identification need to be visible in 360º
Product description modifications are frequent
Black buckets are favorite, but they heat up a lot
The new packaging solution is eye-catching and practical, making it easy for contractors to identify the right product, conveying Candela’s professionalism, expertise, and dedication to delivering top-of-the-line road marking solutions.
Translating the visual style into digital
We developed Candela’s multi language website with a mobile-first approach in continuous deployment. The design is rooted in Candela’s color schema assorted with an original icon family.
Printed Catalog – a full product overview
The printed catalog was also a success, providing a comprehensive overview of Candela’s product offerings and benefits.