Innovation and the future of brands take center stage at the NEXT GEN event. This is a must-attend gathering for professionals and enthusiasts of marketing, branding, and digital communication, set to take place in March 2025 at Coimbra Business School | ISCAC. The event brings together experts from various fields to discuss the trends shaping the market and the way brands engage with their audiences.

What is NEXT GEN?

NEXT GEN is an event designed to explore the impact of new technologies, artificial intelligence (AI), and digital strategies in the world of branding. With a diverse lineup of speakers, the event aims to provide insights into the challenges and opportunities businesses face in building their identity and communicating with consumers.

Key Topics

NEXT GEN covers essential topics for any marketing and branding professional, including:

Artificial Intelligence and Marketing

AI has been transforming the world of marketing and brand communication. From personalizing the consumer experience to optimizing advertising campaigns, AI is one of the pillars of branding’s future.

Sustainability

Environmental and social responsibility has become a decisive factor for success in today’s market. The event will explore how brands can adopt sustainable practices and authentically communicate their values.

Branding

A brand is more than just a logo—it’s its story, values, and the connection it establishes with the public. NEXT GEN explores branding as an essential strategy for creating strong and lasting identities.

The Power of Digital

There is no doubt that digital marketing drives modern communication strategies. At NEXT GEN, topics such as online presence, social media management, and influencer marketing will be discussed. Overall, the event will present essential techniques to boost brands in the digital landscape.

Featured Speakers

NEXT GEN brings together a panel of experts in design and marketing who will share their knowledge and experience.
OURS TEAM is proud to be part of it:

• Marco Proença | Grupo Criativa
  “From Algorithm to Client: AI in Brand Creation”
• Gustavo Catarino | Digital Marketing Trainer
  “How to Build an Online Presence”
• Hélder Santos & Inês de Carvalho | OURS Team
  “Branding: Much More Than a Logo”
• Beatriz Dinis | CreAtive Lab
  “Influencers: Connecting Brands and People with Purpose”
• Elisabete Silva | Assistant Professor
  “The Impact of Social Media on Health and Well-Being”
• Ana Lima | I AM Social
  “The Power of Digital in Brand Communication”
• Vera Silva | We Scribe
  “Once Upon a Brand: Registration as the Beginning of Everything”
• Magda Albergaria | UP! Yours
  “From Dream to Reality: The Role of Brands in Sustainability”

What to Expect from NEXT GEN?

NEXT GEN is an essential event for anyone looking to stay ahead of trends in marketing, branding, and digital communication. If you are seeking strategies to strengthen your brand, better understand the role of AI in content creation, or explore the intersection between influencers and brands, this event is for you!