Pura-pura

Conteúdo

Crystal jewelry branding

Pura Pura

Aveiro

Texto da Intro

Vibrant identity for a mystical brand

Pura-pura is a Portuguese brand founded, in Aveiro, in 2021, by two sisters, Cátia and Inês Oliveira. With a contemporary, mystical, and vibrant approach, the brand stands out for its handcrafted crystal jewellery and its expressive, colourful visual aesthetic. The identity developed for pura-pura combines handwritten typography, bold colours, and emotional photography, reflecting the brand’s intuitive and positive energy.

Coluna de imagens

Uma única imagem

Galeria de imagens - 2 colunas

Secção principal

Branding

The brand identity was crafted with a playful and expressive aesthetic, using the Little Pinky font in uppercase to convey a handwritten, personal touch. The design features vibrant colors applied to both typography and backgrounds, creating a striking visual impact. Multiple variations were developed to highlight the brand’s dynamic and ever-evolving nature, encapsulating its contemporary, mystical, and vibrant personality.

Galeria 1A

Galeria 1B

Secção principal

Photo

The photography captures the essence of pura-pura by complementing its colorful and energetic design with close-up shots of the crystal jewellery. Each image highlights the intricate details and the vibrant colors, reinforcing the connection between the brand’s visual identity and its physical creations.

Galeria C2A

Galeria C2B